We sat down to find out how Edge Hoboken has managed their scaling business, offering a variety of membership options for students, trainers and fighters,
Jeffrey Marsh, General Manager, shares his frustrations of managing Edge Hoboken’s office operations and the unique pains that comes from operating a fitness/training facility business.
Inside Office Management at Edge Hoboken
The origins of Edge Hoboken goes back to 1979. A lack in schooling options for wrestling and training programs drove a couple of brothers to start their own wrestling studio. Thirty years later, Edge Hoboken has grown to a full fledged training facility, offering sports club services and tiered fitness memberships for its members. Located in Hoboken, New Jersey, Jeffrey Marsh says “We have users who sublease the space and then we have our in-house sports programs and within that, there are different levels of access.” The multiple tiers and needs of its different users makes it cumbersome for Marsh to manage members’ access rights to their training facilities.
Marsh knew it was time for a change. Though, Edge Hoboken was founded three decades back, the business has grown tremendously, its existing operation tools and processes becoming archaic, unable to adapt to the scaling needs of its training facility. He needed a secure process or solution that allowed them to monitor members traffic to their space.Edge Hoboken needed a secure solution that monitored members traffic in their space. Click To Tweet
Inside Edge Hoboken: Fitness Training Facility
When asked how Marsh managed traffic and access to their training facility efficiently and securely, he shared, “We [the founders] set ‘manager access’ rights to the training facility.”
It allows us to access our office 24/h where there is no time and location restrictions. On top of the “manager access” feature, we set location restricted access such that the door can only open within 100 yards of the facility.
Problem: Unable to provide a tiered management for everyone
Edge Hoboken has two different types of memberships. “One side of the business is that we operate as a sports club, enabling access from 7 AM – 11 PM to all sorts of different clients. They can lease the space privately for their events such as youth soccer programs and basketball games, or they can come in and train for themselves.”
The other side of the business is primarily educational and for studio purposes, where Edge Hoboken offers private and group classes. “Right now we have approximately 13-14 different rental clients who manage 300 to 400 users of the space.“
Dealing with high traffic volume and unauthorized access
With their huge influx of visitors and members traffic, issues of unauthorized access to their space would often cropped up. Marsh figured he needed a solution to their problems.
The process of finding an office solution is tedious and frustrating. Marsh went through a couple of options to discover the deciding key that would solve their problems. The earlier solution he tried was a typical, traditional key system. But it failed to solve their problems and needs. Next, they experimented with using a RFID system to monitor traffic and access to their training facilities. “We got the RFID system through our property owner and it was difficult for us to manage because we didn’t have full time access to it. Plus, I couldn’t easily access the user log, etc.”.
He briefly toyed with a solution that allowed a remote unlock option. “We had a security system installed to open the door remotely, but we had to log into a security app and it was quite a process, it took a few minutes and worked 50% of the time.”
It was a frustrating, time consuming and expensive process for Edge Hoboken.
Kisi to Secure And Manage Their Office
Unauthorized access as a thing of the past
Unauthorized access used to be a common occurrence for Edge Hoboken. “We have “limited access” for program coaches and such. It’s one of the main things that was affecting our operations.” For example, sometimes individuals could access the facility unauthorized and unsupervised.
“Parents will arrive early and call the coach and the coach will open the door, causing a liability issue. I wanted to make sure that access was for the coach only where nobody was coming in unsupervised.”
Marsh could toggle a location-restricted feature to avoid previous occurrences where “a parent could arrive early [to] call the coach to open the door remotely. KISI’s distance restriction feature makes sure that the coach is at the space [so that] there are no liability issues to deal with.”
Monitor usage and access insights for different membership types
Now, Marsh is able to monitor usage and access insights for all of Edge’s membership types. He thinks his present solution “works much better than having to give out a physical key card. When we had a key fob to give someone and maybe they’re off to Manhattan and their coach is here in the central facility, so we had difficulty getting the key fob to the actual user. It allows us to be a lot more remote.”
Plus, they have never had an issue with KISI.